Product Designer
|
B2C + B2B
Designing at trofimo
hi.
i’m dave
hi.
i’m dave
FEATURED WORK
FEATURED WORK
FEATURED WORK
Case studies
Case studies
Case studies
Phones, storefronts, and living rooms
Phones, storefronts, and living rooms
Phones, storefronts, and living rooms
SUPPORTING WORK
Selected projects
Selected projects
Selected projects
MOBILE + SPATIAL + IN-PERSON
MOBILE + SPATIAL + IN-PERSON
03 PROJECTS / 01 COLUMN
Onboarding: Good design. Wrong order.
Onboarding: Good design. Wrong order.
A frictionless flow still failed to activate new users. I rebuilt it again by changing when Dynery asked for investment.
A frictionless flow still failed to activate new users. I rebuilt it again by changing when Dynery asked for investment.
Dynery APP
Onboarding
Activation
SonySphere
SonySphere
An AR + IoT system that turns a living room into a concert, designed spatially, no headsets with the phone only as the remote.
An AR + IoT system that turns a living room into a concert, designed spatially, no headsets with the phone only as the remote.
Sony
AR + IoT
Spatial Experience
McDonald’s Squad Up
McDonald’s Squad Up
A Gen-Z targeting campaign across kiosk, mobile gamification, retail, engagement, and packaging.
A Gen-Z targeting campaign across kiosk, mobile gamification, retail, engagement, and packaging.
tms × McDonald’s
Kiosk + Mobile
Gamification
Design for Kids
Brand Design
AI / PROTOTYPING
AI / PROTOTYPING
AI / PROTOTYPING
One-click AI slop.
One-click AI slop.
One-click AI slop.
How I work with AI
How I work with AI
How I work with AI
AI writes a lot of my first drafts and code. The constraints, the trade-offs, the testing and what ships stay with me.
Also with AI: the Dynery design-system refactor, 350+ components on one token system →
BEYOND THE SCREEN
BEYOND THE SCREEN
BEYOND THE SCREEN
Human-centered
experience exploration
Human-centered
experience exploration
Human-centered
experience exploration
Hardware, wearables & human factors — the work that doesn’t live on a screen
Hardware, wearables & human factors — the work that doesn’t live on a screen
Hardware, wearables & human factors — the work that doesn’t live on a screen
Micro-mobility vehicles & apps usability study
Micro-mobility vehicles & apps usability study
Micro-mobility vehicles & apps usability study
Field study across the vehicle’s physical controls and its companion app: two interfaces the rider uses in the same three seconds.
Field study across the vehicle’s physical controls and its companion app: two interfaces the rider uses in the same three seconds.
Human-factor Engineer
User Research
Mobile app
Usability Study
Cicerone Accessibility Wayfinder
Cicerone Accessibility Wayfinder
A wearable concept that lets blind and visually impaired travelers navigate open roads and indoor spaces independently, guided by haptic feedback.
A wearable concept that lets blind and visually impaired travelers navigate open roads and indoor spaces independently, guided by haptic feedback.
Accessibility
Co-design
Physical Prototyping
Sensor + Haptics
COLLABORATION / TRUST
COLLABORATION / TRUST
COLLABORATION / TRUST
Testimonials
Testimonials
Testimonials
PEOPLE I’VE WORKED WITH
PEOPLE I’VE WORKED WITH
PEOPLE I’VE WORKED WITH
A master of his craft, from the way he approaches the problems to his visual design skill, Dave really elevated the quality of our product.
Wale, Dave’s direct supervisor at Trofimo
Dave consistently demonstrated an unwavering commitment to making a significant impact.
Dominic, Dave’s direct supervisor at tms
I was constantly amazed by his incredible attention to detail and commitment to turning broad ideas into user-friendly experiences that appealed to a worldwide audience.
Noah, worked with Dave on the same team at tms
A master of his craft, from the way he approaches the problems to his visual design skill, Dave really elevated the quality of our product.
Wale, Dave’s direct supervisor at Trofimo
Dave consistently demonstrated an unwavering commitment to making a significant impact.
Dominic, Dave’s direct supervisor at tms
I was constantly amazed by his incredible attention to detail and commitment to turning broad ideas into user-friendly experiences that appealed to a worldwide audience.
Noah, worked with Dave on the same team at tms
A master of his craft, from the way he approaches the problems to his visual design skill, Dave really elevated the quality of our product.
Wale, Dave’s direct supervisor at Trofimo
Dave consistently demonstrated an unwavering commitment to making a significant impact.
Dominic, Dave’s direct supervisor at tms
I was constantly amazed by his incredible attention to detail and commitment to turning broad ideas into user-friendly experiences that appealed to a worldwide audience.
Noah, worked with Dave on the same team at tms
